Kona Jackson in dickies white coveralls standing next to her mom in a studio room.
Made in Dickies: Generations. Dickies Logo.

of Hard Work

Dickies has always been made for those dedicated to forging their own path to shape the world we live in. They’re linked by an inherited spirit of hard work, passed down from generation to generation in families and cultures around the world. We caught up with world-renowned pitmaster Kevin Bludso, lowrider Kay Kaoru, and singer-songwriter Kona Jackson to learn how the generations that came before them continue to influence their work today.

Forging Their Own Path

Three distinct stories of today’s makers inspired by past generations.