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Kona Jackson in dickies white coveralls standing next to her mom in a studio room.
Made in Dickies: Generations. Dickies Logo.

Generations
of Hard Work

Dickies has always been made for those dedicated to forging their own path to shape the world we live in. They’re linked by an inherited spirit of hard work, passed down from generation to generation in families and cultures around the world. We caught up with world-renowned pitmaster Kevin Bludso, lowrider Kay Kaoru, and singer-songwriter Kona Jackson to learn how the generations that came before them continue to influence their work today.

Forging Their Own Path

Three distinct stories of today’s makers inspired by past generations.

Singer/Dancer Kona standing in front of a brick wall with her hands in her pockets.
Meet Kona
Mechanic Kay Kaoru posing next to a vehicle.
Kay's Story
Kevin Bludso checking on the temperature of his barbeque outside.
Kevin's Story

Shop Kona's Uniforms

Women's FLEX Cooling Short Sleeve Coveralls Women's Short Sleeve Coveralls C$85.00 Women's 574 Original Work Shirt Women's 574 Original Work Shirt C$40.00 Women’s Insulated Eisenhower Jacket Women’s Insulated Eisenhower Jacket C$85.00 Women's Original 874 Work Pants Women's Original 874® Work Pants C$50.00 Women's Original 874 Work Pants Women's Original 874® Work Pants C$50.00

Like Mother, Like Daughter

Growing up, singer and recording artist Kona Jackson was inspired by the level of dedication her mother put into her work as a dancer. From a young age, Kona learned that to make a career out of her passion for singing, she would need to work hard and put in the hours to perfect her craft.

A quote saying 'I knew nothing great would come without putting in the work' with Kona and her mom dancing in a studio.

Kona’s mother toured the world as a professional dancer for Michael Jackson, Prince, and other major acts while Kona’s father was once the president of Motown Records. With both parents in the industry, Kona believes she is destined to be a performer. She credits her family for motivating her to work hard and pursue her dreams.

Two images vertically split in the middle, Kona posing while wearing a 1574 womens work shirt (left). A close up of Kona's undershirt that saying Dickies (right).

Today, using lessons learned from the generations that came before her, Kona is more determined than ever to make her dreams a reality. With her father’s legacy in mind and her mother supporting her at every step of the way, Kona's ambition and hard work will soon pay off—her latest singles are scheduled for global release later this year.

Shop the
original 874®
work pants

Men's Women's
874 Signature Dickies pants hanging from clothing hooks.
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