“Ranching is my identity. This way of life, this purpose — I choose to be this.”
Chosen work carries power and privilege, but also risks and sacrifices. Few people understand that as well as cattle rancher Mark Carter. From early mornings that turn to late nights and summer days spent fixing fences and loading hundreds of hay bales— everything Mark does is a commitment to the cattle. To keep them healthy and keep them happy.
Ranching ain’t easy. Dedicating your life to raising cattle ain’t easy. But seeing his family thrive on the path less traveled gives Mark perspective and makes it all worthwhile. It’s what gets him up every morning, low on sleep but excited to get to work.